Case file 01 Chrome extension Built in 3 days

GEO Inspector

Turning AI search anxiety into a measurable readiness score.

GEO Inspector is a browser extension that scans a webpage and creates an AI visibility report for Generative Engine Optimization. It checks whether a page is easy for systems like ChatGPT, Gemini, Claude, Perplexity, Copilot, and AI-powered search to understand, cite, and recommend.

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GEO Inspector Chrome extension interface — Popup report UI with Overview, Issues, Opportunities, Entities, and Schema tabs.

Problem

Search is becoming the answer layer.

Traditional SEO tells teams how a page may rank. But AI search asks a different question: can a model understand this page well enough to cite it, summarize it, and trust it as a source?

Most teams still ship pages without knowing whether they have clear entities, structured data, citation signals, FAQ coverage, canonical metadata, or AI-specific discovery files. GEO Inspector turns that invisible readiness layer into a browser-native audit.

51.5% AIO activation A 2026 study found AI Overviews generated for 51.5% of representative real-user queries.

Different source logic Generative search sources showed low overlap with traditional search results, making ranking alone insufficient.

30% off-page-one citations Another AIO study found nearly 30% of cited domains did not appear in co-displayed first-page results.

Generative AI disrupts search study Google AI Overviews measurement study GEO comparative analysis

Product

A local audit tool for AI visibility.

The extension runs in the browser, scans the active webpage, and returns a practical report: score, category cards, issues, opportunities, extracted entities, and schema findings.

Scan the active page

Reads headings, content structure, metadata, schema, links, entities, and AI-search signals from a normal HTTP/HTTPS webpage.

Score readiness

Converts page quality into a GEO score out of 100 across clarity, entities, structured data, accessibility, citation readiness, and GEO signals.

Prioritize fixes

Surfaces issues and opportunities, such as missing Schema.org JSON-LD, weak entity coverage, absent llms.txt, or poor citation signals.

Scoring system

Six checks. One readiness score.

Content clarity20

Entity recognition20

Structured data20

AI accessibility15

Citation readiness15

GEO signals10

Architecture

Built as a lightweight browser extension.

The repository is intentionally small: manifest configuration, popup interface, popup styling, page scanning logic, logo, and icon assets. The current version runs locally and does not send page content to an external API.

Active webpage

Popup scan logic

Scoring engine

Report UI

Interface

The report is organized like an audit, not a dashboard.

Tabs separate the user's mental model: Overview for score, Issues for urgent fixes, Opportunities for growth, Entities for topic coverage, and Schema for machine-readable structure.

GEO Inspector overview interface with scoring and report tabs — 01Simple report UI

GEO Inspector overview, opportunities, schema, and issue report views — 02Complete audit views

GEO Inspector auditing an Enterprise webpage with page-level recommendations — 03Page-level recommendations

GEO Inspector interface elements showing AI accessibility and citation-readiness signals — 04AI discovery signals

My role

From product bet to working plugin.

Product strategyDefined what "AI visibility" should mean for a first useful audit.
UX designStructured the report around action: score, issues, opportunities, entities, schema.
Visual designCreated a readable light-mode extension UI that fits Chrome popup constraints.
DevelopmentBuilt the extension in JavaScript, HTML, CSS, and Chrome extension manifest files.
TestingValidated the extension on normal HTTP/HTTPS webpages and documented scan limitations.